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We designed every area of focus at THNLC to support those who nourish their communities—because caring for others should never mean going it alone. 

John B. Reyna

John bridges the worlds of hospitality, non-profits, and law. He serves as outside general counsel to bars, restaurants, public charities, tax-exempt organizations, chefs, bartenders, directors, and entrepreneurs, as well as others in the hospitality and non-profit industries. 

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Before becoming a lawyer, John spent more than 15 years in the food and beverage industry, working his way through the ranks from dishwasher to Sommelier, Restaurant Manager, and Banquet Manager. That experience shaped not only his understanding of how the industry works but also his deep respect for the people who make it run. He also holds a WSET Level 3 Award in Wines.

 

An educator at heart, John has taught Restaurant Management and Beverage Management at the University of North Texas at Dallas School of Business, as well as Negotiations at the College of Law.

 

In addition to his legal work, John remains active in the non-profit space. He has served on boards for several hospitality-focused organizations. Currently, he is a member of the Board of Directors for Good Work Austin and the Policy Committee for the Tales of the Cocktail Foundation. 

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John and his wife, Shen, call Savannah, Georgia, home, where they live with their dogs, Rhône and Tokaj, and their cat, Jura.

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Education
  • LL.M. in Taxation, SMU Dedman School of Law

  • Juris Doctorate, Texas Tech University School of Law

  • Bachelor of Arts in Humanities with a focus on Comparative Cultural Studies, The Ohio State University

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Publications
  • Tales of the Cocktail Foundation, Stirred & Bitter: SCOTUS Celebrates National Hispanic Heritage Month, Oct. 14, 2025

  • The Blend-Beam Suntory, How Does the Tip Credit Work?, Jan. 2023

  • The Blend-Beam Suntory, What Do You Know about the Subminimum Wage?, Jan. 2023

  • Spill, Guest Check Issue No. 4, Managers and Tips, July 2022

  • Spill, Guest Check Issue No. 3, Protect yourself from wage theft: Learn about the new FLSA tip credit regulations, Jan. 2022

  • Hospitality Financial & Technology Professionals News, HR Training in the Time of COVID: Commit to a Meaningful Cultural Change, Oct. 14, 2021

  • Hospitality Financial & Technology Professionals News, Come for the Presentations and Tech, Stay for the People, Sept. 30, 2021

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Presentations
  • United States Bartenders’ Guild Bar Summit 2025—Presenter, Stewardship & Strategy: Key Roles and Responsibilities for USBG Chapter Board Members, May 20, 2025

  • The Tahona Society, Navigating Legal Landscapes: Essential Considerations for New Businesses, Mar. 4, 2025

  • Tales of the Cocktail, Workplace Laws, July 20, 2024

  • Tales of the Cocktail, Contemporary Employee Relations: Centering Dignity, July 23, 2024

  • The Tahona Society, Navigating Legal Landscapes: Essential Considerations for New Businesses, Apr. 23, 2024

  • The State Bar of Texas, Governance of Non-profit Organizations, Lessons from the Hospitality Industry for the Exempt-Organization Lawyer, Sept. 1, 2023

  • Gulf Coast Symposium on HR Issues, Is Arbitration Right for Your Employer?, May 17, 2019

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Professional Affiliations
  • Board Member, Good Work Austin, 2025

  • Committee Member, Tales of the Cocktail Foundation-Policy Committee, 2024-Present

  • Board Member, Restaurant Worker Community Foundation, 2022-24

  • Board Member, Lift Collective, 2022-23

  • Vice Chair Solo & Small Firm Section, Dallas Bar Association, 2022

  • Member, Texas Bar College, 2022-25

  • Member, Dallas Sommelier Society, 2019-2022

  • Board Member, Tarrant County Restaurant Association, 2019

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Other Activities
  • Graduate, 2019 Leadership Academy, Section of Taxation of the State Bar of Texas

  • Level 3 Award in Wine, with distinction, Wine & Spirits Education Trust

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